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How Instagram is beating TikTok
  + stars: | 2024-03-18 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com   time to read: +2 min
The app far outpaced TikTok in global downloads last year, according to data from market intelligence firm Sensor Tower. Instagram downloads increased by 20% in 2023 compared to the previous year, Sensor Tower estimated. The simplest explanation is that Instagram's short-video product, reels, is pretty much just as good as TikTok at this point. "Instagram already has reels, and it already caters to a broader audience because it has those other social-media features," explained Abe Yousef, a senior insights analyst at Sensor Tower. Both TikTok and Instagram did not respond to a request for comment.
Persons: Instagram isn't, TikTok, Instagram, it's, Abe Yousef, Mark Zuckerberg, Adam Mosseri, Yousef Organizations: Business
The app far outpaced TikTok in global downloads last year, according to data from market intelligence firm Sensor Tower. Instagram downloads increased by 20% in 2023 compared to the previous year, Sensor Tower estimated. The simplest explanation is that Instagram's short-video product, reels, is pretty much just as good as TikTok at this point. And unlike TikTok, it's been careful lately not to shove unpopular features like shoppable videos in users' faces. Both TikTok and Instagram did not respond to a request for comment.
Persons: , TikTok, Instagram, it's, Abe Yousef, Mark Zuckerberg, Adam Mosseri, Yousef Organizations: Service, Business
The data from market research firms Similarweb and Sensor Tower highlight the challenges facing Meta as it seeks to exploit the opening created by the chaos surrounding Twitter’s management. Threads’ daily active user count is down 82% from launch as of July 31, according to Sensor Tower, with just eight million users accessing the app each day. On its launch day, Threads users opened the app an average of 14 times and spent an average of 19 minutes scrolling through it, the company reported. The steepest drop-off occurred in the two weeks immediately following Threads’ launch. According to Sensor Tower, Threads’ daily active user count is still falling at a rate of roughly 1% per day.
Persons: Abe Yousef, David Carr, Mark Zuckerberg, , we’re, Zuckerberg Organizations: DC CNN, Twitter, Similarweb Locations: Washington
Once I complete the task, I mark it on a calendar in the app and a colorful streak grows. Each time I logged a successful session on Everyday and the habit's streak grew, it felt like a microwin. Streaks reward repetition, Lindemans explained, but the reason they're so motivating is not the sense of accomplishment they imbue. After all, I was being motivated by the app instead of by my desire to meet my goals. The apps helped me focus on the action itself instead of on setting up my own structure for carrying them out.
Hong Kong CNN —A new online shopping platform linked to one of China’s top retailers has quickly become the most downloaded app in the United States, surpassing Amazon and Walmart. Temu, a Boston-based online retailer that shares the same owner as Chinese social commerce giant Pinduoduo, made its Super Bowl debut on Sunday. Climbing the chartsTemu, pronounced “tee-moo,” was launched last year by PDD, its US-listed parent company formerly known as Pinduoduo. “Temu soared to the top of both US app store charts in November, where the app still holds the top position now,” he told CNN, referring to iOS and Android mobile app stores. “Temu aims to continue to experiment in marketing and offerings, which is possible thanks to its resource-rich parent company,” she wrote in a report.
The difference with TikTok is that the app has kept out of the crosshairs of commercial interests in Europe. "The user base of TikTok is a lot bigger than a lot of people in Europe think," he said. More than half of people aged 16 to 24 in France and Germany use TikTok, according to data.ai. He is worried the platform poses "several unacceptable risks for European users," including "data access by Chinese authorities, censorship, [and] tracking of journalists." Why Europe's tone is changingLast month, ByteDance admitted to using two journalists' TikTok data to locate their physical movements, according to a widely-reported internal memo.
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